Starbucks - Unseen stars
During the 2024 Paris Olympics, Starbucks will change its iconic logo to represent female Olympians. This campaign aims to raise awareness for women's sports and increase viewership. Customers will see their favorite female athletes featured in the logo, which will remind them of the games and schedules throughout the day.
Role
Idea, Art director, Strategist
Award
2025 Clio Shortlist X 5
2025 Addy (District2) Silver X 2
2025 Addy (NY Metro) Best Of Show / Gold / Silver
Athletes, regardless of gender, dedicate countless effort in preparing for competition.
However, data shows that women's sports receive significantly less attention compared to men's. In fact, studies show that only around 10% of sports coverage on social media features female athletes.
Searching for a nearby Starbucks highlights stadiums in the area where female athletes are competing.
Merchandise
Exclusive goods dedicated to female athletes, near their stadiums.
Change the Starbucks logo near the female athlete’s stadium.
