Blue shield by Vaseline
By 2035, half of the U.S. population is expected to have a tattoo. But with no clear industry standards, hygiene risks are growing. Healthline reports nearly 2 million tattoo-related infections each year. As a brand deeply connected to tattoo aftercare, Vaseline steps in—setting a new hygiene standard for tattoo shops.
Role
Strategist, Art director
Award
2025 Andy Shortlist
2025 Oneshow Pencil
Hygiene Star Rating System
A star-based hygiene rating for tattoo shops, called the Blue Shield—inspired by the trust and prestige of the Michelin Guide.
Labels are given to tattoo shops that meet the Blue Shield hygiene standards and receive strong customer reviews, encouraging more parlors to stay clean and certified.
Searching ‘Blue Shield’ on Google Maps brings up nearby tattoo shops with certified hygiene standards.
Merchandise
Launched a limited-edition Vaseline with top tattoo studios—where skincare meets street culture.
Hygiene kits were distributed to help shops perform tattoo procedures safely and infection-free.
