Duolingo - The Casters
Podcasts are shaping the future of media—covering everything from finance to self-growth to politics. By 2024, the U.S. podcast audience is expected to hit 160 million. But millions of global listeners are still left out—not because they don’t want to listen, but because they don’t speak the language. Yet, millions of people worldwide still face barriers to accessing countless episodes. Why? Language differences make them hard to understand.
As the world’s most trusted language learning brand, Duolingo saw an opportunity not just to teach language, but to unlock access to the stories people want to hear.
Role
Idea, Art director, Strategist
Fans can learn new languages while listening to their favorite podcasts.
To make the experience seamless, custom Bluetooth headphones were designed—delivering real-time translation directly as the episode plays, turning any moment into a chance to learn.
Now, podcast listeners can learn a new language in the background of their daily routines—while working, commuting, or doing what they love. And for the first time, they can learn through topics they actually care about.
